【Source:】 【of the Economic Observer: Weiying】
Chinese business schools now, it should be from the perspective of the globalization process. Now a lot to talk about economic globalization, but not much to talk about the globalization of education , The Business School is to educate the first to be the impact of globalization.
globalization of business education business education
first aspect of globalization teach marketing globalization. business schools to recruit talented professors, we face The competition is not local markets, competition is not only Beijing University and Tsinghua University, Beijing University and Fudan University, China-EU competition. We want to compete with Harvard, and Stanford competition, Professor of the market is completely global. more high-end talent, globalization The higher the degree, and the wages paid to foreign business schools are comparable. But now we can not afford the wages of globalization, and international business schools still a big gap, difficult to attract the best professors. If you do not recognize the This is the case, in the global competition may be lost.
second aspect is the globalization of the student market. In the past the best students went to China, China's most outstanding college, and now is not the case, the Chinese the best students can go to the best universities around the world to read, but not necessarily select only Chinese school, MBA students in particular. Even if students do not go abroad, you can also read foreign university degree, as more and more foreign business University education in China, set up recruitment offices in China, engaged in the promotion of business school more. We can no longer believe that as long as we are the good business schools, there is always the best students. If we do not work hard, we will loss of China's domestic market.
The third aspect is the globalization of academic achievements. In the past we meet in market niche. but now is not the case, for example, in recent years the Chinese business people read books, popular, and not a few scholars, this is written, mostly foreigners write translations of foreign books and even a fake all enter the rankings. It is to our attention. In the past a new book published abroad, the majority of people do not know in a very long time, such as , the United States out of a book, you may be out three months after the Chinese version, and some books even published simultaneously with the English version. In particular, with the Internet, the teachers and students to gain new knowledge, there is no time difference, the latest foreign The research results may not know the teacher, the students attended to. This allows a teacher becomes more challenging.
fourth aspect is the globalization of education funding. In the United States, social contributions to the school funding One important source, we have reason to believe that as China's economic development, the rich more and more in the future there will be more and more enterprises and individuals to contribute to the University. But we do not think Chinese companies if the contributions China would be donated to the university. As more and more Chinese parents to send their children to study abroad, they are more likely to university and not to foreign donations to universities in China, if we do not own a large number of China donations may go to foreign educational institutions. I know the London School of Economics last year, the largest ever received by an individual donation, the donor is the Chinese mainland.
business schools in China's future prospects
three possible In the context of globalization of education we see the prospect of Chinese business schools, there are many areas of concern. In fact, I discussed here the issue is not only a business school, but also the entire university issues. We know there is a level of university education structure is the , this , interfere with each other. but the future is not the case, globalization of education means the world to a kind of position?
I thought for a second set of three Chinese business schools will be prospects for the future:
first prospect top of the pyramid, a foreign business schools as well as Chinese business schools. in the end of the market is similar, China foreign are good.
second possible future, similar to the current pattern of China's automobile, a large number of Chinese business schools are doing OEM for foreign business schools. that perspective, China's leading local business school second-tier business schools for foreign workers, second-tier business schools in China to foreign third-rate business school to work. MBA approved more than 30 international cooperation projects, which are all more than 30 OEM project is a project in the Chinese business schools, then grant the foreign university degree, Chinese business schools in the state working to help others enrollment. Now good university in China to engage in international cooperation projects, they partner with some excellent addition to the individual, the majority can only be regarded in the international third- business schools.
third prospect, similar to the Chinese consumer market, high-end market, managers, entrepreneurs, training market, all occupied by foreign business schools. In the mid-market business in China there are few College, but the large number of Chinese business school fell on the low end, can not pay tuition fees abroad, foreign business schools do not who will choose the business school in China, as it is now on the market can not afford some of the foreign consumer goods consumers only buy made in China, like.
This is not only business schools, all universities in China are facing the three prospects. Now there are some universities are doing OEM, the so-called 1 +3,2 +2, is my responsible for recruitment in China, first in the country last year or two, and then go abroad, and finally take the foreign university undergraduate degree.
how to deal with?
What should we do now? whether business schools, or universities, Government, the media, what kind of future I hope there? of course is the first prospect, but if we do not work hard themselves, the second and third prospects of future inevitable. If you want prospects appear first in the world of the education market, the leading Chinese universities and foreign universities on an equal footing, then we have to spend a lot of work Caixing. which I have several suggestions:
first must start with the whole country-led education reform system. Simply put, universities, business schools must be among the competition between the U.S. and Europe that see very clearly, why the United States to emerge so many first-class university, the University has been in decline in Europe? because the United States The University is free competition, European universities are government approved and regulated. government regulation makes no pressure and incentives to adapt to the University community needs, the development of European universities to form a serious constraint, this is the best business schools in Europe have the main reason for the traditional college. The Government is under the control of universities not only egalitarian, egalitarianism within the University is that the exploitation of low-capacity high-ability, leading European universities complacency. Now, with the education globalization, a lot of high ability who have come to the United States, leaving people with low ability to enjoy themselves, the results look horrible. I think China is also facing this problem, the education system if we do not have a major breakthrough, The Government is always the standard by third-rate universities to manage all of the university, the results of our competitiveness will become weaker.
Second, the university's own reforms, including reform of our system of teaching staff, administrative management system reform , is also very important. University Business School, pyramid structure, the most high-end universities, business schools take responsibility for what? First, create a true knowledge of originality; second, to attract and develop the most high-end professionals; Third, for the low-end universities, business schools train teachers. like the United States more than 1,400 universities, 80% of the faculty come from well-known universities in the top 50. but totally not the case in China, China's universities are producing for ourselves teachers, All universities must be abolished , it will stop recruiting doctoral students, so that the PhD project focused on high-end universities and business schools, the overall quality of teachers will improve.
I would like to talk about the attitude of the school students. abroad University students paid great attention to the feelings of the school, one reason is that deep feeling, then, after the students are willing to contribute to the school. The Chinese university administration's but U.S. alma mater.
Third, there are tuition fees reform, I mean not just a business school tuition, but also the entire college tuition. fees related to the future survival and development of Chinese universities. Now the university community, especially the business school tuition many misunderstandings, it is very regrettable. Now is the globalization of competition, if there is not enough financial support to attract the best teachers can not; no first-class teachers, class students do not want to. This problem is particularly prominent business schools, students can go to the United States, Europe, not the non-reading of the Chinese business school MBA. business school education is closer to the education market, the more people with high ability, the less sensitive to the tuition fees, the more the level of poor people, more sensitive to the tuition fees. If the first-class business people are studying abroad, only a third of talent willing to choose to remain first-class universities in China, the result is first-class people more reluctant to , because the school attractive to students of good schools in the current period depends not only on the quality of teaching, but also on past accumulated . so tuition is not a simple question of whether the charges. foreign business schools to China to enrollment, MBA tuition tens of thousands of dollars, and no one to make irresponsible remarks, but the media always criticize China's business school tuition is too high, government regulations This is not the resumption, it was not the income, which is China's business school education is not any good. very strange that in the past business people do not eat, drink all day public criticism, and now they go to school to learn and upgrade their quality of the time, but the criticism stopped. This is not only a business school do not understand, to some extent is the country's education irresponsible.
Peking University, Tsinghua University can now hire the best students in China This is our most proud of in front of foreign universities. But if the university fee system is not reformed, Peking University and Tsinghua University to eventually may have to do OEM for foreign universities, is their low enrollment, and the European University undergraduate students to sign 2 +2 education contracts, enrollment for others to share a little fee to subsidize their own students. This is a very sad thing, but not impossible outcome.
short, the state university how to manage? University, how to reform itself ? university fee system can not let go? these issues relate to the prospect of Chinese universities. In the global competition in education, I look forward to the competition between business schools, the Chinese can produce the most outstanding, world-class business school, rather than would like to see a lot of foreign business schools to become OEM manufacturers, but to others OEM does not want to see world-class universities and business schools, are the United States and the Europeans, our universities and business schools in China have become third-rate. As educators, we shoulder the responsibility of the Chinese nation. I see China's three major auto manufacturers are producing cars of foreign brands was very sad. If two or three decades later, I see China universities and business schools in foreign universities do OEM, it would make me feel more sad.
(under the speech was arranged by the of the review)
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